Get More Jobs Without Checkatrade Fees
You're a brilliant plumber but your phone only rings when Checkatrade sends you a lead — alongside five competitors quoting the same job. Aideators builds YOUR marketing so customers come to you directly.
Aideators is an AI marketing platform that generates campaigns specifically for plumbers & heating engineers. From a single brief, AI creates email sequences, social media posts, landing pages, SEO blog articles, and ad copy — all tailored to your plumbers & heating engineers business, your brand voice, and your local area. Plans from £0/month. No contracts.
Why Marketing Is Hard for Plumbers & Heating Engineers
Checkatrade Dependency
You pay £30-50 per lead on Checkatrade, MyBuilder, or Bark — then compete on price with every other plumber in your area. You're renting leads, not building a business.
Racing to the Bottom on Price
Lead platforms turn every job into a price comparison. Customers pick the cheapest quote without knowing your Gas Safe record, your 20 years' experience, or your 5-star reviews.
Too Busy to Market
You're under boilers all day. When would you write social posts or send emails? By the time you get home, marketing is the last thing on your mind. It never gets done.
Feast and Famine Diary
January to March is manic with boiler breakdowns. Summer is dead. Without consistent marketing, your diary swings wildly — and quiet months hit your cash flow hard.
AI Marketing Built for Plumbers & Heating Engineers
Your Own Lead Pipeline
AI generates email campaigns, Google Business posts, and landing pages that bring customers directly to you — not via a platform where you're one of five quotes.
Seasonal Campaign Automation
Boiler servicing reminders in autumn, bathroom renovation campaigns in spring, emergency plumber ads in winter. AI times them perfectly and sends automatically.
Showcase Your Expertise
AI creates social posts featuring your completed work — new boiler installs, bathroom transformations, underfloor heating projects. Quality customers hire quality tradespeople.
Local SEO That Brings Calls
Blog posts and Google Business content targeting 'plumber in [your town]', 'boiler repair near me', 'Gas Safe engineer [your area]'. Rank above the lead platforms.
Everything Your Plumbers & Heating Engineers Business Needs
Email Campaigns
5-email nurture sequences with A/B tested subject lines, spam checking, and GDPR-compliant unsubscribe. Targeted to your ideal customers.
Social Media Posts
Platform-specific posts for LinkedIn, Facebook, Instagram, and Google Business. AI-generated images matching your brand. Scheduled and sent automatically.
Landing Pages
Branded landing pages with lead capture forms, promo code tracking, and full source attribution. Mobile responsive, your colours, your logo.
SEO Blog Articles
1,500-2,000 word articles targeting local search terms. E-E-A-T optimised with FAQ schema for Featured Snippets. Published to your website.
Competitor Intelligence
See what your competitors are doing online. Identify gaps in their messaging and position your campaigns against their weaknesses.
ROI Tracking
Track every lead from first click to signed client. Know exactly which campaign generated which enquiry. Real numbers, not vanity metrics.
The Numbers Speak for Themselves
Why Plumbers Need Their Own Marketing in 2026
The plumbing industry in the UK is worth over £10 billion, but most plumbers still rely on Checkatrade, MyBuilder, and word of mouth for new work. These platforms charge £30-50 per lead and put you in direct price competition with every other plumber in your postcode. That's not marketing — it's an auction where the lowest bidder wins.
The plumbers who consistently fill their diaries are the ones who've built their own reputation online — strong Google Business profiles, websites that rank for local searches, social media that showcases their work, and email lists of past customers who call them first when they need a plumber.
What Aideators Does for Plumbers
Aideators learns your specific services from your website — whether you specialise in boiler installations, bathroom fitting, underfloor heating, gas safety checks, power flushing, or emergency call-outs. It then generates marketing campaigns across every channel:
- Google Business posts keeping your profile active and visible for "plumber near me" searches
- Email campaigns to past customers reminding them about annual boiler servicing
- Social media posts showcasing completed projects with before-and-after photos
- Landing pages for specific services — boiler replacements, bathroom installations, emergency plumbing
- Blog articles targeting local search terms that bring organic traffic
The Numbers That Matter
A single boiler installation is worth £2,500-£4,000. A bathroom refit is £3,000-£8,000. At £49/month, Aideators costs less than a single Checkatrade lead. If your own marketing brings in just one additional job per month — without paying a lead platform their cut — the return is substantial. And unlike lead platforms, these are customers who chose YOU specifically, not the cheapest quote on a list.
Gas Safe registered engineers who build their own brand online consistently charge 20-30% more than those competing on lead platforms, because customers who find you through your own marketing trust you before they even call.
Frequently Asked Questions
Yes. If you can type 'I want to promote boiler servicing in Leeds', Aideators handles everything else — emails, social posts, landing pages, Google Business posts. You review and approve. No design skills, no marketing knowledge needed. Most plumbers set up their first campaign in under 15 minutes.
Checkatrade charges £30-50 per lead and puts you against 3-5 competitors on every job. Aideators costs £49/month — less than two Checkatrade leads — and generates unlimited campaigns that bring customers directly to you. No competition, no platform fees, and customers who chose you specifically.
Yes. Aideators generates weekly Google Business posts, local SEO blog articles, and review response content that signal to Google you're an active, reputable local business. Combined with regular posting, this helps you rank higher for local plumber searches over time.
Solo plumbers often benefit most. At £49/month, one additional job covers the cost many times over. The platform runs in the background while you're on site — campaigns send automatically, leads come in via your landing page forms, and you see everything on your phone.
AI Marketing for Plumbers & Heating Engineers Across the UK
Aideators helps plumbers & heating engineers in every major UK city get found online. Whether you're based in London or Leeds, the AI learns your local market and generates campaigns targeting your area.
Ready to Transform Your Marketing?
Start free. No credit card. See what AI-generated campaigns look like for your plumbers & heating engineers business in 2 minutes.