More Mortgage Leads Without Referral Fees
Estate agents take 25-40% of your proc fee for referrals. Lead platforms charge £30-80 per enquiry. Aideators builds your own pipeline of first-time buyers, remortgagers, and landlords — directly.
Aideators is an AI marketing platform that generates campaigns specifically for mortgage brokers. From a single brief, AI creates email sequences, social media posts, landing pages, SEO blog articles, and ad copy — all tailored to your mortgage brokers business, your brand voice, and your local area. Plans from £0/month. No contracts.
Why Marketing Is Hard for Mortgage Brokers
Estate Agent Referral Dependency
You pay 25-40% of your proc fee to estate agents for referrals. That's £250-£600 per case going to the introducer. When agents switch to a competitor broker, your pipeline vanishes overnight.
Comparison Sites Dominate
MoneySuperMarket, Habito, and Trussle spend millions on marketing. First-time buyers search online and find them first. By the time they reach you, they've already been quoted — and they're price-shopping.
Remortgage Clients Don't Come Back
You arranged their mortgage 2 years ago. Their fixed rate ends in 6 months. But they've forgotten your name and will re-search online or go to their bank. You have no system to capture the remortgage.
No Time for Content Marketing
Between appointments, sourcing, and compliance admin, there's no time to write blog posts about Help to Buy changes or stamp duty thresholds. Your knowledge is valuable — but it stays in your head.
AI Marketing Built for Mortgage Brokers
First-Time Buyer Campaigns
AI generates content targeting first-time buyers — deposit guides, Help to Buy explainers, affordability tools, mortgage process walkthroughs. Capture them before they reach a comparison site.
Remortgage Retention System
Automated email sequences to past clients 4-6 months before their fixed rate ends. The single highest-ROI campaign for any mortgage broker — capturing revenue you'd otherwise lose.
Buy-to-Let Landlord Content
Campaigns targeting portfolio landlords with rental yield analysis, tax changes, and product rate updates. Landlords remortgage frequently and refer to other landlords.
Local Authority Building
SEO blog posts, Google Business content, and social posts positioning you as the go-to local mortgage expert. Rank for 'mortgage broker [your town]' organically.
Everything Your Mortgage Brokers Business Needs
Email Campaigns
5-email nurture sequences with A/B tested subject lines, spam checking, and GDPR-compliant unsubscribe. Targeted to your ideal customers.
Social Media Posts
Platform-specific posts for LinkedIn, Facebook, Instagram, and Google Business. AI-generated images matching your brand. Scheduled and sent automatically.
Landing Pages
Branded landing pages with lead capture forms, promo code tracking, and full source attribution. Mobile responsive, your colours, your logo.
SEO Blog Articles
1,500-2,000 word articles targeting local search terms. E-E-A-T optimised with FAQ schema for Featured Snippets. Published to your website.
Competitor Intelligence
See what your competitors are doing online. Identify gaps in their messaging and position your campaigns against their weaknesses.
ROI Tracking
Track every lead from first click to signed client. Know exactly which campaign generated which enquiry. Real numbers, not vanity metrics.
The Numbers Speak for Themselves
Why Mortgage Brokers Need Their Own Marketing
The UK mortgage market processes over £300 billion in lending annually, and mortgage brokers now arrange over 80% of all mortgages. But most brokers still depend on estate agent referrals (at 25-40% of proc fees) or expensive lead platforms for new business. That's not sustainable — and it means your income depends on someone else's willingness to refer.
The Remortgage Goldmine
The single highest-ROI marketing activity for any mortgage broker is remortgage retention. You already have the client's data. Their fixed rate end date is known. Yet most brokers lose 60-70% of remortgage business because they have no system to contact clients before their rate expires.
Aideators automates this entirely:
- 6-month reminder emails alerting clients their fixed rate is ending soon
- 4-month follow-up with current rate comparisons and savings calculations
- 2-month urgency campaign explaining the cost of reverting to SVR
- Personalised landing pages where clients can request a remortgage review in 30 seconds
Winning First-Time Buyers Directly
First-time buyers search online months before they need a mortgage. They're reading "how much deposit do I need", "can I get a mortgage on £30k salary", and "Help to Buy explained". Aideators generates SEO content targeting these searches — bringing first-time buyers to your website before they find MoneySuperMarket.
The Numbers
Average proc fee: £800-£1,500 per case. Estate agent referral fee: £250-£600 per case. If Aideators at £149/month generates just 2 direct cases per quarter — cases you'd otherwise pay referral fees on — you save £500-£1,200 in referral fees AND get the full proc fee. That's a net gain of £3,000-£6,000 per year from avoided referral fees alone, before counting genuinely new business the marketing generates.
Frequently Asked Questions
Aideators generates content following financial promotion principles. However, all mortgage-related promotions must be approved by your FCA-authorised compliance officer before publication. The platform generates the drafts; you handle compliance sign-off. Content avoids guaranteed rates, misleading comparisons, and non-compliant claims by default.
Yes — this is one of the highest-value features for mortgage brokers. AI generates automated email sequences timed to your clients' fixed rate end dates. Start reminding clients 6 months before expiry, follow up at 4 and 2 months, and provide easy landing pages to request a remortgage review. Most brokers recover 30-50% of previously lost remortgage cases.
Estate agents typically charge 25-40% of your proc fee per referral — that's £250-£600 per case. Aideators costs £49-£149/month and generates unlimited campaigns. Two direct cases per quarter saves more in referral fees than the platform costs — and you keep the full proc fee on every case the marketing generates.
Yes. Create separate campaigns for each — first-time buyer guides targeting younger demographics, remortgage campaigns to existing clients, buy-to-let content targeting landlords, and specialist campaigns for self-employed or adverse credit borrowers. Each gets its own messaging, landing page, and tracking.
AI Marketing for Mortgage Brokers Across the UK
Aideators helps mortgage brokers in every major UK city get found online. Whether you're based in London or Leeds, the AI learns your local market and generates campaigns targeting your area.
Ready to Transform Your Marketing?
Start free. No credit card. See what AI-generated campaigns look like for your mortgage brokers business in 2 minutes.