More Enquiries Without Cold Calling
Cold calling is dying. Comparison sites eat your margins. Aideators builds your own pipeline of commercial and personal lines enquiries — from business owners and individuals who want a broker, not a website.
Aideators is an AI marketing platform that generates campaigns specifically for insurance brokers. From a single brief, AI creates email sequences, social media posts, landing pages, SEO blog articles, and ad copy — all tailored to your insurance brokers business, your brand voice, and your local area. Plans from £0/month. No contracts.
Why Marketing Is Hard for Insurance Brokers
Cold Calling Is Dead
Businesses don't answer unknown numbers. Decision-makers use call screening. Your team spends 6 hours dialling to get 2 conversations and maybe 1 quote opportunity. Cold outreach has never been less effective.
Comparison Sites Dominate Personal Lines
GoCompare, MoneySuperMarket, and Compare the Market have trained consumers to buy insurance on price alone. Personal lines brokers who can't differentiate on service and expertise lose to algorithms.
Renewal Complacency
You renew existing clients on auto-pilot, but 10-15% leave every year. Without proactive retention marketing — demonstrating value, flagging coverage gaps, reviewing limits — attrition slowly erodes your book.
Commercial Clients Don't Know They Need a Broker
Many SME owners buy commercial insurance online without understanding the risks of inadequate cover. They don't know a broker could save them money AND protect them better — because no broker has told them.
AI Marketing Built for Insurance Brokers
SME Commercial Campaigns
AI generates email and LinkedIn campaigns targeting business owners — explaining why broker-arranged cover is better than price comparison. Sector-specific messaging for different industries.
Renewal Retention Marketing
Automated pre-renewal campaigns that demonstrate value — coverage reviews, market updates, claims support reminders. Reduce attrition by actively marketing to your existing book.
Risk & Compliance Content
Blog posts and social content about business risks — employers' liability, professional indemnity, cyber insurance, key person cover. Educate prospects into clients by addressing risks they didn't know they had.
Local Business Authority
Google Business content, local SEO blogs, and networking follow-up campaigns. Position yourself as the go-to insurance advisor for businesses in your area.
Everything Your Insurance Brokers Business Needs
Email Campaigns
5-email nurture sequences with A/B tested subject lines, spam checking, and GDPR-compliant unsubscribe. Targeted to your ideal customers.
Social Media Posts
Platform-specific posts for LinkedIn, Facebook, Instagram, and Google Business. AI-generated images matching your brand. Scheduled and sent automatically.
Landing Pages
Branded landing pages with lead capture forms, promo code tracking, and full source attribution. Mobile responsive, your colours, your logo.
SEO Blog Articles
1,500-2,000 word articles targeting local search terms. E-E-A-T optimised with FAQ schema for Featured Snippets. Published to your website.
Competitor Intelligence
See what your competitors are doing online. Identify gaps in their messaging and position your campaigns against their weaknesses.
ROI Tracking
Track every lead from first click to signed client. Know exactly which campaign generated which enquiry. Real numbers, not vanity metrics.
The Numbers Speak for Themselves
Why Insurance Brokers Need Marketing
The UK insurance broking market generates over £10 billion in premiums, but independent brokers face mounting pressure. Comparison sites dominate personal lines. Consolidators are buying up brokerages. And cold calling — the traditional source of new commercial business — is increasingly ineffective in a world of call screening and spam filters.
The Commercial Insurance Opportunity
There are 5.5 million SMEs in the UK. Most buy insurance online without advice, leaving themselves exposed to coverage gaps that a broker would identify. The opportunity is enormous — but only if you can reach these business owners with the right message.
Aideators generates sector-specific campaigns targeting SME owners:
- Construction: Contractors' all risk, employers' liability, professional indemnity for designers
- Professional services: PI cover, cyber liability, D&O insurance
- Hospitality: Public liability, product liability, business interruption
- Retail: Stock coverage, employee dishonesty, terrorism cover for high-value premises
- Technology: Cyber insurance, IP infringement, technology E&O
Retention Marketing
The cheapest client to win is the one you already have. Most brokers lose 10-15% of clients annually — not because the client is unhappy, but because nobody reminded them why their broker is valuable. Aideators generates automated pre-renewal campaigns that demonstrate your value: coverage reviews, claims support reminders, market condition updates, and proactive risk assessments.
Return on Investment
A single new commercial policy generates £200-£1,000 in annual commission, typically renewing for 5-10+ years. Lifetime value: £1,000-£10,000+ per client. At £149/month, one new commercial client per quarter delivers substantial ROI — and the retention campaigns that prevent even 2-3 clients from leaving generate comparable value.
Frequently Asked Questions
Aideators generates informational content about insurance risks and coverage types — not product recommendations or quotes. All content should be reviewed by your compliance officer before publication. The platform follows financial promotion principles by default: no guaranteed savings, no misleading comparisons, appropriate disclaimers.
Yes. Create separate campaigns for different sectors — construction, hospitality, professional services, technology, retail. Each campaign addresses the specific insurance risks and coverage needs of that sector, generating enquiries from business owners who recognise their exposure and want expert advice.
AI generates automated pre-renewal campaigns — emails 2-3 months before renewal highlighting your service value, coverage review offers, claims support reminders, and market condition updates. Proactive retention marketing typically reduces attrition by 30-50%, which for a 500-client book means retaining 15-25 additional clients per year.
Personal lines brokers can use Aideators to differentiate from comparison sites. Content about coverage gaps in cheap online policies, the value of claims support, and specialist cover (high-value homes, non-standard vehicles) attracts clients who want advice, not just price. At £49/month, even a handful of additional policies per month covers the cost.
AI Marketing for Insurance Brokers Across the UK
Aideators helps insurance brokers in every major UK city get found online. Whether you're based in London or Leeds, the AI learns your local market and generates campaigns targeting your area.
Ready to Transform Your Marketing?
Start free. No credit card. See what AI-generated campaigns look like for your insurance brokers business in 2 minutes.