Win More Instructions and Attract Quality Landlords
The property market is fiercely competitive. Rightmove and Zoopla take a huge slice of your budget. Aideators helps you build direct relationships with vendors and landlords through AI-powered marketing that works alongside the portals, not instead of them.
Aideators is an AI marketing platform that generates campaigns specifically for estate agents & lettings. From a single brief, AI creates email sequences, social media posts, landing pages, SEO blog articles, and ad copy — all tailored to your estate agents & lettings business, your brand voice, and your local area. Plans from £0/month. No contracts.
Why Marketing Is Hard for Estate Agents & Lettings
Portal Dependency
You pay thousands to Rightmove and Zoopla but have no direct relationship with buyers and tenants. When portal fees increase, your margins shrink.
Vendor Acquisition is Expensive
Winning new instructions requires constant marketing to homeowners. Door drops, magazine ads, and sponsorships cost thousands with no measurable return.
No Marketing Attribution
Which of your marketing activities actually brought in that instruction? The branded car? The local magazine? The Facebook post? You have no idea.
Agents Should Be Selling, Not Marketing
Your negotiators and listers should be out viewing properties and winning instructions — not sitting at a desk writing social media posts.
AI Marketing Built for Estate Agents & Lettings
Vendor Acquisition Campaigns
AI generates targeted campaigns to attract homeowners thinking of selling — market update emails, free valuation offers, area guides that establish your local expertise.
Landlord Retention & Growth
Keep your managed portfolio growing with campaigns targeting landlords — rental yield reports, legislative updates, management fee comparisons.
Area Authority Content
AI generates local area guides, market reports, and community content that positions your branch as the local property expert — boosting SEO and trust.
Track What Actually Works
Every campaign is tracked. See exactly which email, social post, or landing page generated that valuation request. Stop wasting budget on marketing that doesn't perform.
Everything Your Estate Agents & Lettings Business Needs
Email Campaigns
5-email nurture sequences with A/B tested subject lines, spam checking, and GDPR-compliant unsubscribe. Targeted to your ideal customers.
Social Media Posts
Platform-specific posts for LinkedIn, Facebook, Instagram, and Google Business. AI-generated images matching your brand. Scheduled and sent automatically.
Landing Pages
Branded landing pages with lead capture forms, promo code tracking, and full source attribution. Mobile responsive, your colours, your logo.
SEO Blog Articles
1,500-2,000 word articles targeting local search terms. E-E-A-T optimised with FAQ schema for Featured Snippets. Published to your website.
Competitor Intelligence
See what your competitors are doing online. Identify gaps in their messaging and position your campaigns against their weaknesses.
ROI Tracking
Track every lead from first click to signed client. Know exactly which campaign generated which enquiry. Real numbers, not vanity metrics.
The Numbers Speak for Themselves
Why Estate Agents Need Direct Marketing
The property industry spends billions on portal fees, but most agents have no direct marketing strategy beyond Rightmove and Zoopla listings. When 90% of your leads come from portals, you are renting your business rather than owning it. Portal fees increase every year, and you have no control.
Aideators helps estate agents build a direct marketing channel — email campaigns, social media, blog content, and landing pages — that generates vendor and landlord enquiries independently of the portals. This doesn't replace Rightmove; it complements it with marketing you own and control.
Winning More Instructions
The most profitable part of an estate agency business is winning instructions — not processing portal leads. Aideators generates campaigns specifically designed to attract homeowners considering selling:
- Market update emails: Monthly area-specific market reports sent to your database, establishing your expertise and keeping your brand top of mind
- Free valuation campaigns: Targeted landing pages and email sequences offering complimentary market appraisals
- Just sold/just let campaigns: Automated campaigns triggered when you complete a sale, demonstrating activity to neighbours
- Area guides: AI-generated content about schools, transport, amenities, and lifestyle in your core areas — boosting your Google rankings for local searches
The Return on Investment
A single sales instruction at the average UK house price of £285,000 generates £3,400-£5,700 in commission at 1.2-2%. A managed lettings instruction generates £1,200-£3,600 per year in management fees. If Aideators costs £149/month and brings in just one additional instruction per quarter, the return is substantial — and the campaigns run continuously, building a growing pipeline of vendor and landlord relationships.
Frequently Asked Questions
Aideators generates campaigns for your services (valuations, lettings management, sales), not for individual property listings. For property-specific marketing, you'd continue using your portal and property marketing tools.
Yes. You can run separate campaigns for vendor acquisition, landlord services, tenant attraction, and property management. Each service line gets its own targeted campaigns.
Property marketing agencies charge £500-£2,000/month per branch. Aideators costs £49-£349/month and generates more content across more channels, targeted specifically to your area and services.
Each branch would need its own account to ensure campaigns are targeted to that branch's specific area and services. Volume discounts are available.
AI Marketing for Estate Agents & Lettings Across the UK
Aideators helps estate agents & lettings in every major UK city get found online. Whether you're based in London or Leeds, the AI learns your local market and generates campaigns targeting your area.
Ready to Transform Your Marketing?
Start free. No credit card. See what AI-generated campaigns look like for your estate agents & lettings business in 2 minutes.